New information following the change in COVID-19 alert levels.

Master of Sport Management

Key facts

  • Available via Distance Learning
  • Normally 18 months of full-time study or up to 5 years part-time.
  • Not available for international students

Turn your passion for sport into a career

Massey’s Master of Sport Management is a 180-credit programme that will qualify you for a professional career in the sports industry.

What is it like?

Find out more about entry requirements, fees and courses in the planning section.

Be a sport manager of tomorrow

The increasing professionalisation of sport means there is a growing demand for qualified managers to manage and promote sports affairs. To be an effective sport manager of tomorrow, you will need a strong background in both business management and sport-related subjects. The Master of Sport Management combines broad business training and specialist skills to give you an excellent basis for careers in all areas of sport management.

Specifically designed

The Master of Sport Management is specifically designed to meet the needs of sport organisations. You will gain a valuable, flexible and highly marketable qualification, giving you skills and in-depth understanding in a broad range of management and sport-related areas.

Qualify more quickly

This 180-credit programme will get you qualified in less time than a traditional master’s. You can complete it in twelve months of full-time study. If you study part-time it will take between two and a half and five years.

Insider industry knowledge

Massey has strong strategic partnerships with regional and national sport organisations. You will acquire the knowledge and skills vital to excel as a sport management professional.

Be in demand

There is a market demand for professionally qualified sport managers. As sports bodies become more commercially focused, there will be a growing need for suitably qualified people like you with a sport and business background.

Research and teaching expertise

Massey’s Master of Sport Management staff are recognised as top researchers in sport management, with publications in the main sport management journals and as members of editorial boards for key journals, such as the Journal of Sport Management.

International recognition

Massey University’s business and management studies rank in the top 300 (by QS (Quacquarelli Symonds) rankings). We are ranked No.1 in New Zealand and in the top 150 universities worldwide for our business administration and finance programmes by ShanghaiRanking.


A good fit if you:

  • Have a passion for sport
  • Wish to pursue a professional career in sport management
  • Are seeking a qualification that will make you stand out from other candidates
  • Want to take advantage of the many business opportunities in the sports industry
  • Are already working in the sport industry and are looking for professional development
Amanda Isada
Master of Sport Management
Volleyball New Zealand

“My sport management placement was the best experience in my academic life. Through my internship, people recognised my dedication and passion for sport, as well as my work ethics…”

Sports has always been a part of me. After years of teaching physical education, I realised that I wanted to learn more about the different pathways and careers in sport. I wanted to reach out to the community, work hand in hand with a National Sports Organisation and hopefully with an International Sports Body.

I took my Master of Sport Management at Massey University, Albany Campus because they offered papers that were of interest to me and what I thought I needed to advance in a sports career. I would say that another reason I chose Massey Uni was because they had partners and connections that would lead me to my dream job, which eventually happened!

My sport management placement was the best experience in my academic life. My internship at Harbour Sport and Harbour Volleyball Association taught me the know-hows of working in a Regional Sports Trust and a Regional Sports Organisation. I was able to help in community festivals, fun runs, tournaments and video promos. I also got to meet local and international star athletes and coaches!

Through my internship, people recognised my dedication and passion for sport, as well as my work ethics. I now work full-time for Volleyball New Zealand. My exciting journey started with them contracting me to do research on the needs of Auckland volleyball, then giving me the courage to apply as their events and administration manager. I now handle all the national tours, leagues, and office management. I also get to work with international governing bodies like the Asian Volleyball Confederation and Federation Internationale de Volleyball (FIVB).

Choosing a sport career is truly satisfying and enjoyable. My advice to other students is to take part and be active in every placement opportunity, step out of your comfort zone, and network with as many people as you can!


In a competitive employment market, qualification and credential “inflation” mean that organisations increasing want people with graduate qualifications. Massey’s Master of Sport Management offers you a chance to get qualified for a particular vocation in sport and related industries, where employment opportunities are growing.

With the Master of Sport Management’s dual emphasis on management and sport, you will be well placed to take advantage of these opportunities. You will be able to work in:

  • National sport organisations
  • National recreation organisations
  • Regional sports trusts
  • One of the thousands of clubs and provincial or regional sporting organisations
  • Territorial authorities (district and city councils)
  • Managing national and international events
  • Managing sport facilities
  • Private enterprise
  • Sport coordination in schools
  • High-performance sport
  • Sport NZ

Earn more

A 2017 Ministry of Education publication The post-study earnings and destinations of young domestic graduates, found that in New Zealand:

  • Young master’s graduates earn more than one and a half times more than the national median (five years after study)
  • Earnings and employment rates increase with the level of qualification completed
  • Five years after completion, the median earnings of young master’s graduates are 15% higher than for those with a bachelor’s degree.

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